Nel 2020 il Festival Teatro della Meraviglia ha deciso di “cambiare look” per proporsi al pubblico più giovane.
Il nuovo marchio doveva identificare i due spiriti della rassegna (materie scientifiche e umanistiche presentate in maniera drammatizzata) e nasce dalla fusione fra la maschera del teatro, sorpresa, e il quadrato+cerchio in cui è inscritto l’Uomo Vitruviano.
Per la promozione della Rassegna sono stati curati manifesti, bigprint, programmi, locandine e le grafiche per il sito web. Una particolarità è l’utilizzo per ogni edizione di un colore Pantone particolarmente acceso.
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